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The Towne Lake Business
Association ("TLBA") was created to promote and help develop quality businesses
to satisfy all of your service, retail and business needs . all within
our community . without ever leaving the Towne Lake area. Many local businesses
in the Towne Lake area are owned and operated by entrepreneurs who took
the courageous step to work for themselves in a business they loved. They
started with a passion to be the best and hopefully earn enough money
to raise and support their family. In this month's column, I want to focus
on these independent businesses.
There are some staggering statistics and
challenges for the small business owner. The failure rate far exceeds
the success rate for first year businesses. As an example, only two out
of of ten independent restaurants will see their second year! Many businesses
simply run out of time and money before they are able to turn the corner
toward stable profitability.
Small business owners are also challenged
in trying to be experts in all facets of their businesses. They must maintain
a positive bottom line while dealing with issues ranging from from effective
marketing strategies to employee issues to customer complaints. Did you
know that when most people have an enjoyable experience with a business,
they will tell one other person. But if they have a bad encounter, they
will tell about nine people!
In today's business world, everybody can
use a little help; you can't do it alone and expect great results! The
TLBA offers business owners an opportunity to get together for about an
hour each month for the Lunch 'n' Learn workshops. These workshops are
designed with your needs in mind to help brainstorm, solve and work through
the tough challenges you may otherwise face alone. Chances are one of
us has already experienced the similar problem and can give you advice.
At our August Lunch 'n' Learn workshop, sales
promotions and cross marketing were discussed. The attending members and
guests were exposed to and discussed many ideas to help develop cost effective
ways of expanding our businesses. Our next meeting will be held on Tuesday,
September 18.
I encourage businesses in our community to
join with us in our efforts to strengthen the Towne Lake area business
community. Just call us at (770) 517-8210 ext 550 or come to one of our
workshops. Remember "Keeping Towne Lake Dollar$ in Towne Lake"
helps support and strengthen our community. So stop by and see any of
us . just look for the green "Proud Member of Towne Lake Business Association"
decal.
Wayne Kosbe, President
NOTE: The Business Spotlight highlights
one TLBA member each month with information showcasing their business.
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