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CENTURY 21 Advantage
recently announced the creation of a Business Brokerage Division to help
individuals buy and sell businesses. This new division will focus on businesses
in the Atlanta area that are valued between $100,000 to $20,000,000.
"We've been helping people with the American
dream of home ownership for years. It seemed logical to now add the service
of helping people achieve the other American dream - owning their own
business," said company co-owner Gina Carr. "As Cherokee County continues
to grow, so does the need for business brokerage."
This new division will be headed by local
entrepreneur, Steve Monahan. A Cherokee County resident for 12 years,
Monahan's background includes 25 years in the corporate world where he
was senior vice-president and director of Deutsche Bank, which provided
financing for businesses. Most recently, Steve has successfully launched
two businesses in the executive search field.
"Selling a business can be a complicated
and time-consuming process," explains Don Kyle, co-owner of CENTURY 21
Advantage. "Marketing a business while trying to run a business can be
very overwhelming. We believe there is a need in our community for a business
broker to simplify this process."
Based on data provided by industry experts,
Monahan estimates that between 150 and 200 businesses will change hands
over the next year in Cherokee County alone. According to Monahan, the
new venture's primary emphasis will be on "Main Street" businesses that
sell from $100,000 to $800,000 to larger businesses that sell from $800,000
to $3 million. These two categories combined represent 90% of all businesses
in America.
"This provides a lot of opportunity for those
individuals that are looking to exit corporate America or those that have
been down-sized," said Monahan. "Another reason someone might want to
buy a business is that they want more control over their lives."
Increasingly, people are choosing to buy
an established business or franchise instead of starting one from scratch.
Historically, this strategy has had better odds for success. When looking
for a business to buy, savvy buyers increasingly seek help from a business
broker whose job it is to make a complicated process simple. Business
brokers help buyers identify industries
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